What Are EMDs?
The word EMD is an abbreviation for “Exact-Match-Domain” (I capitalized and bolded the letters that form the abbreviation). Of course the question is – exact match with what? So let me try to clarify a bit, since this term is a misnomer.
Get Link Download The Google EMD Update
An EMD is the name of a domain that exactly matches the search term for which it wants to rank.
Simple as that. If you wanted to rank for blue summer flowers then the domain name bluesummerflowers.com would be an EMD for that term. Of course, every domain name is an exact match for some search term. For example, the domain name askjoefinn.com is an exact match for the search term ask joe finn. And indeed, as shown by the image on the next page, this domain ranks #1 for that search term (this screen capture was actually taken on Thursday, October 3):
Of course, the search term ask joe finn is not very interesting and has very little search traffic, but I just wanted to demonstrate what an EMD really is in common parlance:
• A domain name that exactly matches the search term you want to rank for
• In the past, and for some EMDs even now, it ranks exceptionally high in Google with relative
ease.
In other words, EMDs have or had some kind of exceptional ability to rank for the exact search term
that made up the words in the domain name. Google was apparently giving this boost to EMDs (for
their matching terms), and is still giving that boost for some domain names, and not for others.
Fellow SEO Matt Hapburn and I have been working night and day since the update hit, in order to determine what actually happened. After six days of non-stop digging and analysis, we compiled this hot-off-the-presses Essential EMD Survival Guide that will teach you:
What kind of EMD sited were hit, and why What kind of non – EMD sited were hit, and why
The factor that was helping your site rank, and that no longer works for your site What the extra penalty is that Google applied to all sites that lost the above factor
And much more
Get Link Download The Google EMD Update
Google Is At It Again – The Google EMD Update
Wake up at 8AM Friday September 28, expecting just another day of regular work on my SEO clients' web sites, and checking emails... The day goes normally enough, then in the afternoon I start to notice a lot of emails about something that is happening as they write; people are mentioning an update they call the Google EMD Update. So of course I'm checking it out and …
The rest is history, as they say. This was a major earthquake in SEO land, and a lot of panic ensued,
entitrely predictable and quite understandable. What happened to everyone's site's ranking in Google
for those coveted keywords? I check my client sites, and find that.. ouch! Some of them did drop a few positions, some a lot. Some survived unscathed. What's the logic here? What is this EMD Update all about? I set out to find out what it's all about.
The first notice that something was about to happen came on Friday afternoon with Matt Cutts, the guy who runs the anti-spam team at Google (aka Search Quality), tweeting about it at 2:03PM PST:
“New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable
degree. Unrelated to Panda/Penguin. “
Google Search for this tweet and related infoAs usual with Matt's communications, this confuses more than it clears up things, and is a half-truth.A week later, here's the report that pulls back the curtain on what the EMD Update is, what it isn't, and what works now, after this most recent update. This report will help you understand what is really happening, what exactly caused some sites to survive undamaged and what caused other sites to get hit hard. Plus, it gives you some hints on what does and does not work after this recent update.
I also add a very important caution on a specific piece of advice I've seen other SEO experts give; in my opinion this advice is not as well thought out as it should be, and you might want to consider it carefully. Before anything else, I want to thank Matt Hepburn of LocalLegal.com who very generously agreed to share the raw data and his analysis that I used (in addition to my own data) for writing this report. The WSO includes the PDF containing his data and some thoughts he agreed to add. Matt is an expert in local SEO, and in addition is a long time client of mine, plus he's a very level headed guy who did not panic but instead, like me, set out to find what the real deal is. His data is here.
Let's get to the meat and potatoes, shall we?
So What Really Happened?
In order to understand what happened with the EMD Update, we need a short lesson in history. Bear
with me, it's not excessively long, and it will provide useful background for what Google did here.
As I mentioned above, Google was giving the EMQ boost to domain names so they would rank well
their EMQ. It didn't take very long for SEO practicioners to notice that, and to reverse engineer this for their own benefit. If you can rank high for a search term with a high volume of searches by getting the right domain (plus doing some other things I will discuss below), then you can bet that SEOs will take advantage of that! Just get the domain, do a few optimizations, and voilla, you have a page one, and sometimes even a position #1 ranking. It's nearly irresistible bait for anyone with an interest in making money online and for SEOs advising clients on how to rank in Google. Now you have to understand that this is a very innocent tactic, nothing particularly black hat is going on here, and Google made it so easy... In other words, you'd be a fool not to take advantage of this, because your competitors sure would gladly buy that domain name and, armed with that, rank high above your site.
Of course all good things must end, and the use of this feature of the Google ranking algorithm to rank
really spammy and worthless sites got so bad that the overall quality of search results was declining.
Google had to do something to “fix” the situation, and … enter the EMD Update.
Here's what, at a high level, the EMD Update is doing:
• Sites that were EMQ ranking were filtered and collected through a new procedure.
• If the procedure determined that the site was actively trying to “abuse” the EMQ boost then the
EMQ boost was removed.
• The sites that had their EMQ boost removed got additional scrutiny, and if, in Google's opinion,
the quality of the site was not top-of-the-line, then it got an extra penalty for having those
properties, causing it to sink in the ranking even further.
In operational terms, Google did something like the following:
• Find all the sites that are EMQ ranking.
• If the site matches some criteria (we'll discuss that below), remove it from consideration.
• For each of these sites, look at the quality – if it's lower than some thresh-hold, remove the
EMQ boost. This would cause the site to sink in the rankings, how far depending on how
competitive the exact-match term is.
• For each site that had the EMQ boost removed, check what else the site is ranking high for – it's
highly likely that the EMQ boost also influenced the ranking for related search terms in a
positive manner. Remove this influence from the related search terms also. So now the site
would also sink in the ranking for related search terms, how far again depending on the specific
term's competitiveness.
• For each site that got the EMQ boost removed, check for additional characteristics – if enough
of them match, apply a “low quality” penalty for all terms for which the site was ranking high.
This explains every observed behavior reported by people whose sites were or were not hit:
• Some sites are still EMQ ranking, as with my site, for example. This means that some EMQ
rankings were excluded from the filter. We'll discuss what exactly the criteria are for this
exclusion, later. My site certainly isn't a shining example of quality, so what happened?
• Sites sank not only for the EMQ ranking, but across the board. Some sank in the ranking much
more than others, and this is explained below when we discuss what factors influenced how
hard a site was hit.
• Some sites whose EMQ is not a competitive term, but which were EMQ ranking, were also
affected. Because the site used to EMQ rank, it was caught in the drag net that way. Once the
EMQ boost was removed, the influence of that boost was removed from all terms the site was
ranking for, including the competitive term as described above. So the site lost the advantage it
had before, and now ranks lower.
Next, I will discuss what specific signals Google used to determine if a site was engaging in trying to
take advantage of the EMQ boost, what additional characteristics Google looked at to determine if a
site would get an extra “low quality penalty”, and how it determined whether a specific site should be
removed from the list of sites for which this filter was run. First we look at what kind of sites were hit, and then at what kind of sites were not hit, and why.
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The word EMD is an abbreviation for “Exact-Match-Domain” (I capitalized and bolded the letters that form the abbreviation). Of course the question is – exact match with what? So let me try to clarify a bit, since this term is a misnomer.
Get Link Download The Google EMD Update
An EMD is the name of a domain that exactly matches the search term for which it wants to rank.
Simple as that. If you wanted to rank for blue summer flowers then the domain name bluesummerflowers.com would be an EMD for that term. Of course, every domain name is an exact match for some search term. For example, the domain name askjoefinn.com is an exact match for the search term ask joe finn. And indeed, as shown by the image on the next page, this domain ranks #1 for that search term (this screen capture was actually taken on Thursday, October 3):
Of course, the search term ask joe finn is not very interesting and has very little search traffic, but I just wanted to demonstrate what an EMD really is in common parlance:
• A domain name that exactly matches the search term you want to rank for
• In the past, and for some EMDs even now, it ranks exceptionally high in Google with relative
ease.
In other words, EMDs have or had some kind of exceptional ability to rank for the exact search term
that made up the words in the domain name. Google was apparently giving this boost to EMDs (for
their matching terms), and is still giving that boost for some domain names, and not for others.
Fellow SEO Matt Hapburn and I have been working night and day since the update hit, in order to determine what actually happened. After six days of non-stop digging and analysis, we compiled this hot-off-the-presses Essential EMD Survival Guide that will teach you:
What kind of EMD sited were hit, and why What kind of non – EMD sited were hit, and why
The factor that was helping your site rank, and that no longer works for your site What the extra penalty is that Google applied to all sites that lost the above factor
And much more
Get Link Download The Google EMD Update
Google Is At It Again – The Google EMD Update
Wake up at 8AM Friday September 28, expecting just another day of regular work on my SEO clients' web sites, and checking emails... The day goes normally enough, then in the afternoon I start to notice a lot of emails about something that is happening as they write; people are mentioning an update they call the Google EMD Update. So of course I'm checking it out and …
The rest is history, as they say. This was a major earthquake in SEO land, and a lot of panic ensued,
entitrely predictable and quite understandable. What happened to everyone's site's ranking in Google
for those coveted keywords? I check my client sites, and find that.. ouch! Some of them did drop a few positions, some a lot. Some survived unscathed. What's the logic here? What is this EMD Update all about? I set out to find out what it's all about.
The first notice that something was about to happen came on Friday afternoon with Matt Cutts, the guy who runs the anti-spam team at Google (aka Search Quality), tweeting about it at 2:03PM PST:
“New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable
degree. Unrelated to Panda/Penguin. “
Google Search for this tweet and related infoAs usual with Matt's communications, this confuses more than it clears up things, and is a half-truth.A week later, here's the report that pulls back the curtain on what the EMD Update is, what it isn't, and what works now, after this most recent update. This report will help you understand what is really happening, what exactly caused some sites to survive undamaged and what caused other sites to get hit hard. Plus, it gives you some hints on what does and does not work after this recent update.
I also add a very important caution on a specific piece of advice I've seen other SEO experts give; in my opinion this advice is not as well thought out as it should be, and you might want to consider it carefully. Before anything else, I want to thank Matt Hepburn of LocalLegal.com who very generously agreed to share the raw data and his analysis that I used (in addition to my own data) for writing this report. The WSO includes the PDF containing his data and some thoughts he agreed to add. Matt is an expert in local SEO, and in addition is a long time client of mine, plus he's a very level headed guy who did not panic but instead, like me, set out to find what the real deal is. His data is here.
Let's get to the meat and potatoes, shall we?
So What Really Happened?
In order to understand what happened with the EMD Update, we need a short lesson in history. Bear
with me, it's not excessively long, and it will provide useful background for what Google did here.
As I mentioned above, Google was giving the EMQ boost to domain names so they would rank well
their EMQ. It didn't take very long for SEO practicioners to notice that, and to reverse engineer this for their own benefit. If you can rank high for a search term with a high volume of searches by getting the right domain (plus doing some other things I will discuss below), then you can bet that SEOs will take advantage of that! Just get the domain, do a few optimizations, and voilla, you have a page one, and sometimes even a position #1 ranking. It's nearly irresistible bait for anyone with an interest in making money online and for SEOs advising clients on how to rank in Google. Now you have to understand that this is a very innocent tactic, nothing particularly black hat is going on here, and Google made it so easy... In other words, you'd be a fool not to take advantage of this, because your competitors sure would gladly buy that domain name and, armed with that, rank high above your site.
Of course all good things must end, and the use of this feature of the Google ranking algorithm to rank
really spammy and worthless sites got so bad that the overall quality of search results was declining.
Google had to do something to “fix” the situation, and … enter the EMD Update.
Here's what, at a high level, the EMD Update is doing:
• Sites that were EMQ ranking were filtered and collected through a new procedure.
• If the procedure determined that the site was actively trying to “abuse” the EMQ boost then the
EMQ boost was removed.
• The sites that had their EMQ boost removed got additional scrutiny, and if, in Google's opinion,
the quality of the site was not top-of-the-line, then it got an extra penalty for having those
properties, causing it to sink in the ranking even further.
In operational terms, Google did something like the following:
• Find all the sites that are EMQ ranking.
• If the site matches some criteria (we'll discuss that below), remove it from consideration.
• For each of these sites, look at the quality – if it's lower than some thresh-hold, remove the
EMQ boost. This would cause the site to sink in the rankings, how far depending on how
competitive the exact-match term is.
• For each site that had the EMQ boost removed, check what else the site is ranking high for – it's
highly likely that the EMQ boost also influenced the ranking for related search terms in a
positive manner. Remove this influence from the related search terms also. So now the site
would also sink in the ranking for related search terms, how far again depending on the specific
term's competitiveness.
• For each site that got the EMQ boost removed, check for additional characteristics – if enough
of them match, apply a “low quality” penalty for all terms for which the site was ranking high.
This explains every observed behavior reported by people whose sites were or were not hit:
• Some sites are still EMQ ranking, as with my site, for example. This means that some EMQ
rankings were excluded from the filter. We'll discuss what exactly the criteria are for this
exclusion, later. My site certainly isn't a shining example of quality, so what happened?
• Sites sank not only for the EMQ ranking, but across the board. Some sank in the ranking much
more than others, and this is explained below when we discuss what factors influenced how
hard a site was hit.
• Some sites whose EMQ is not a competitive term, but which were EMQ ranking, were also
affected. Because the site used to EMQ rank, it was caught in the drag net that way. Once the
EMQ boost was removed, the influence of that boost was removed from all terms the site was
ranking for, including the competitive term as described above. So the site lost the advantage it
had before, and now ranks lower.
Next, I will discuss what specific signals Google used to determine if a site was engaging in trying to
take advantage of the EMQ boost, what additional characteristics Google looked at to determine if a
site would get an extra “low quality penalty”, and how it determined whether a specific site should be
removed from the list of sites for which this filter was run. First we look at what kind of sites were hit, and then at what kind of sites were not hit, and why.
Rules
Twitter accounts must NOT be protected so that we can see your (re)tweet.
Please follow @namecheap while participating
You can only retweet once every 6 hours. If you fail to follow this rule, these retweets won't be counted. Additionally, accounts caught doing so might be disqualified from the promo.
The retweets published after 11.59 p.m. (EST) on July 15, 2012 will not be taken into account
Coupon Details
If enabled, the code will be valid for exactly 24 hours starting from July 16th 00:00 AM EST. The price for com, .net, or .org domains registration or transfer with Namecheap is $0.98*. Please note that the $0.18 ICANN fee is applied to .com and .net domains. The offer is limited to 1 per household entity or business.
Each domain registration or transfer comes with free WhoisGuard and free Personal email for the first year.
If the deal gets enabled, your account should meet the following criteria to take advantage of the offer:
You must follow @namecheap on twitter
You follow the guideline and not retweet more than once every 6 hours
Read More at here: http://iluly.net/1kg
I hope you enjoy this news. I would like you command at
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